Kia Goes With David and Goliath

David Angelo and Skip Sullivan Open New Agency in Los Angeles
LOS ANGELES–Kia Motors America has turned to a startup creative and strategic boutique to handle its $50 million ad account.
David Angelo and Skip Sullivan, who have worked for clients including Lexus, Coca-Cola, the Clinton inaugural campaign, Little Caesars, Reebok, Toyota and the New York Lottery, have teamed up to launch David and Goliath, which promises to “put to rest the Goliath-like, traditional agency model.”
Kia last week abruptly fired Goldberg Moser O’Neill, its agency of six years, citing a need to have a shop capable of providing more strategic assistance, as the Irvine, Calif.-based