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LOS ANGELES Kia Motors America is altering its marketing plans for the redesigned Optima sedan and Sedona minivan, according to the vice president of marketing.
Ian Beavis said the automaker would use its agency, independent davidandgoliath in Los Angeles, to create three commercials for the Sedona’s add-on features without being product-centric.
Spots breaking at the end of January typify the upcoming campaign scenarios. In one ad, an airbag deploys as a boy is about to collide with gym equipment.
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