KGA Unveils Bob's Ads Two Back-to-School Spots Hope to Lure Teenagers by Showing 'Fashion Infractions'

BOSTON-KGA in Middletown, Conn., last week broke two TV commercials for Bob’s Stores in Meriden, Conn. The spots, airing on television stations throughout Connecticut, target teens with an amusing portrayal of poorly dressed peers.
Enter the fashion police. One 30-second spot shows a plaid-clad young man walking along. He is oblivious to the two officers following closely behind him in a squad car. “We were working the mall shift. That’s when we got the call: five fashion infractions,” the voiceover says in a serious tone.