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NEW YORK KFC today introduces a campaign that requires television viewers to replay an ad in slow motion in order to decipher a code and get a discount coupon.
According to KFC, consumers can “crack the code” by replaying the TV spot frame-by-frame. When screened in slow motion, an embedded “secret code” is revealed, along with directions on how to redeem the free offer. The offer is good for a $1-off coupon on KFC’s new Buffalo Snacker sandwich.
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