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BBDO last week presented new creative concepts to KFC under increasing pressure from the $200 million-plus adver tiser because of disappointing third-quarter sales.
Client representative Michael Tierney said in a statement, “We’re a world-class brand. BBDO is a world-class agency. It’s both their responsibility and our expectation that they’ll continue to enhance our strategy to help us win customer mind share and bring us new customers.”
One source said former Seinfeld star Jason Alexander, who has appeared in the campaign for a year, is “a question mark.
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