NEW YORK KFC said Tuesday that it is supporting its new "Bigger, better Popcorn Chicken" national campaign by asking consumers to submit their own television spots about Popcorn Chicken. The winning entry will receive $10,000 and be shown on national TV during prime time on Oct. 2.
The public invitation comes as KFC is breaking national spots that depict unusual ways to eat Popcorn Chicken. One spot shows a man in a reclining chair tossing a piece of Popcorn Chicken in front of him. It immediately flies back into his open mouth, as the camera reveals an oversized electric fan as the power behind the rebounding chicken morsel. The second ad shows someone tossing Popcorn Chicken off a city rooftop as a crowd gathers to witness the catch.
KFC is asking consumers to send in their commercials by Sept. 23. Contest details and rules, as well as the on-air ads, are available at KFC.com.
Last week John Gilbert, KFC's chief marketing officer, left the company "to pursue a new career direction." KFC's ad account is in review, with a decision expected by mid-month. Incumbent BBDO of New York is facing off against Foote, Cone & Belding, Chicago. The client spends about $225 million annually on ads.
—Brandweek staff report