KeySpan Energizes Customers

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Following a series of acquisitions and name changes, KeySpan Energy Delivery has launched a branding effort to increase public awareness of its new identity.

The campaign follows KeySpan’s acquisition of New England energy company Eastern Enterprises last month, which includes subsidiaries Boston Gas, Colonial Gas and Essex Gas.

This is the company’s first image effort in New England, said Al Gerber, manager of corporate advertising for KeySpan, which serves more than 2.2 million customers in New York City, Long Island and New England.

The ads, tagged “Putting more energy into life,” are running through the middle of next year on cable and network TV in New York and New England during early and late news, sports and prime time shows.





AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in