DALLAS Veteran healthcare marketing executive Michael Kesti has been appointed vice president of healthcare markets for Starmark International, the shop said.
In this newly created position, Kesti is responsible for directing the Fort Lauderdale, Fla., agency's growth in healthcare industry activities. He also will oversee account management for this category.
"Michael brings a wealth of knowledge and expertise in this highly specialized field to Starmark," said Dan Estes, agency CEO. "His reputation, experience and contacts within the healthcare industry will be a valuable resource for our company and clients."
Prior to joining Starmark, Kesti was president and CEO of Health Ventures and Net Marketing, providers of consulting services and business development in the healthcare field. He also previously served as vice president of managed care and marketing for Flagship Healthcare, a provider of home healthcare, rehabilitation, respiratory and pharmacy services.
Kesti, a founding member of the American Subacute Care Association, has served as national co-chairman, editor of the ASCA Quarterly, and chairman of the public relations and marketing committees.