Kessler Collection Checks Into Push

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ATLANTA The Kessler Collection has retained Push to develop a brand identity for its luxury hotels and launch an advertising campaign, the independent agency said.

The company held a review that included five undisclosed regional agencies, said Mary C. Kenny, director of marketing for the hotelier. There was no incumbent. The company previously used freelancers to create its advertising.

Billings were not disclosed, but the budget for 2005 exceeds the amount Kessler has spent in previous years, Kenny said.

The





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