Kerry Readies $45 Mil. Ad Push | Adweek Kerry Readies $45 Mil. Ad Push | Adweek
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Kerry Readies $45 Mil. Ad Push

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John Kerry's presidential campaign said it will buy $45 million worth of commercial time in 20 states through election day, including spots on cable TV and ads geared to minorities. The buy is timed to coincide with the conclusion of President Bush's nominating convention. The first spots will be run in 10 states, which were not disclosed. A Kerry rep said the purchasing strategy calls for the remaining 10 states to be added by Nov. 2.