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CHICAGO Pure Fishing has tapped independent agency Kerker to handle advertising on all of its brands after a review of undisclosed shops, according to the agency.
“Pure Fishing is a creative team’s dream,” said Kerker executive creative director Chris Preston in a statement. “Our charge is to create brand relationships that elevate the Pure Fishing brands and ultimately the entire category for fishing enthusiasts.”
The Minneapolis agency’s initial work will be for the Spirit Lake, Iowa, company’s Berkley Trilene, Berkley Fireline and Berkley PowerBait brands.
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