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Once the weather turns cold in New England, Joe Kennedy can be counted on to make his annual appearance in public service efforts for Citizens Energy Corp.
In a breaking TV spot, a mother is shown dressing her young daughter in a heavy coat and mittens. Instead of sending her outside, the mom tucks the girl into bed. “There are better ways to keep warm this winter,” says Kennedy, who appears at the spot’s conclusion, urging low-income and elderly people without adequate heat to call Citizens to gain access to low-cost fuel.
Kennedy, the former U.S.
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