Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Kellogg Co. is kicking off the commemoration of Pop-Tarts’ 40th anniversary next year with a promotion in which children will be encouraged to create their own version of the pastry.
TV spots breaking Jan. 13 from Leo Burnett in Chicago use animation to direct kids to www.poptartsmachine.com. The site allows them to make their own version of the snack by selecting various ingredients, said Scott Hamric, associate director of Pop-Tarts marketing at the Battle Creek, Mich.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in