Kellogg Realigns Global Brands

Burnett Loses Corn Flakes, Special K to JWT; Picks Up 3 Others
CHICAGO–Leo Burnett has lost U.S. ad duties for Special K and Corn Flakes to J. Walter Thompson, but gained global responsibilities for three other products in the Kellogg Co.’s first global alignment of brands.
Burnett got global creative responsibilities for NutriGrain bars, Frosted Flakes and Froot Loops; JWT gained worldwide creative duties for Special K and Corn Flakes, said client representative Karen Kafer. She declined to say how much Kellogg will spend on the brands globally in 2000.
The five brands were designated “global brands” by the Battle Creek, Mich.,