Kellogg Launches Book Promotion

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BATTLE CREEK, MICH. – Kellogg USA is launching its ‘Look Into Books’ promotion in conjunction with the Dr. Seuss Reading Foundation, which will include a giveaway of roughly 2.1 million Dr. Seuss books to young children nationwide. The integrated program includes the first TV ad featuring Dr. Seuss characters in conjunction with a consumer product. Close to 1.6 million books will be distributed through on-package offers on boxes of Kellogg’s creals Froot Loops, Rice Krispies, Cocoa Krispies and Smacks cereals.



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