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CHICAGO Kellogg will change the way it markets to children, setting strict guidelines on the nutritional content and approaches to advertising aimed at kids under 12.
“The initiatives we’re announcing today set a new standard of responsibility and are consistent with our 100-plus year heritage, further strengthening our commitment to helping consumers make informed food choices,” said company CEO David Mackay. “In addition, we plan to increasingly emphasize products with enhanced nutritional value as well as continuing to find ways to emphasize nutrition and health lifestyles in our marketing to children.”
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