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BATTLE CREEK, MICH. – Kellogg USA and Nickelodeon have teamed up in a multi-brand promotion offering on-pack games and mail-in offers. The promotion, which is Kellogg’s largest venture with Nickelodeon, involves millions of ceral packages on six brands. The promotion is supported with 10-second TV tags airing on individual brand spots and FSIs running through December. Davidson Marketing, Chicago, coordinated the promotion; Leo Burnett Co. handles the ads.
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