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Lucent Technologies Is Among Assignments for Boston Shop
BOSTON–Kelley Habib John Integrated Marketing has added four technology assignments, including a project from Lucent Technologies, worth a combined $6 million in annual billings.
The wins are significant for the Boston agency, which claims about $50 million in annual billings, because they go beyond the scope of traditional creative services and involve the development of integrated communications solutions, according to agency president Judy Habib.
“It reinforces us in business-to-business,” she said, adding that the mix of client types should keep the agency from becoming typecast as a niche player.
The best-known of the additions is Lucent, a Basking Ridge, N.J.,
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