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CHICAGO Looking to expand upon its offerings to clients in the field, Keller Crescent has established a healthcare marketing division.
The new division of the Evansville, Ind., agency will focus on marketing to hospitals, clinics, private practitioners, healthcare equipment manufacturers and pharmaceutical companies, according to the agency’s president and chief executive officer, Thomas Smythe, who will over see the unit.
“The pooling of resources from within the shop in a formalized way gives us a strong presence with current clients and prospects,” Smythe said.
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