Keith Reinhard's Last Wednesday

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The play Any Wednesday, about a man who uses his mistress’s apartment as a tax write-off, ran for two years on Broadway in the ’60s. The memo “Any Wednesday,” written by DDB chairman Keith Reinhard, ran weekly for 23 years. Reinhard put down his pen last month, deciding that was long enough.

“[CEO] Ken Kaess has done a really good job. I felt this was one small way to signal that I was taking a little step back,” says Reinhard, who began the ruminative 350-word column in 1980, when he was named president of DDB Chicago.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in