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DETROIT A spot for Ford Motor Co.’s truck lineup breaks today featuring country singer and familiar client pitchman Toby Keith singing a new song he wrote specifically for Ford.
The 30-second spot, from WPP Group’s J. Walter Thompson, Detroit, includes the entire Ford Division pickup truck lineup, and serves as a teaser spot for the new F-150, which goes on sale Sept. 4.
It features Keith along with Ford Ranger, F-Series Super Duty and the new 2004 F-150.
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