Rob Smith brings years of advertising experience and broad knowledge of aerospace and aeronautics to his new post with Keiler & Co. as account director on the agency's $15 million Lockheed Martin ac count.
"The Lockheed win was tremendous for Keiler. It is the type of client that's global and high-profile," said Smith, who joined the Farmington, Conn., agency full-time after helping Keiler executives this spring during the pitch for Lockheed Martin. The Bethesda, Md.-based defense contractor is one of the agency's largest and most visible clients.
Smith reports to Don Wilson, one of the shop's five managing partners who are completing a buyout from founder Dick Keiler.
Smith, a licensed pilot, became acquainted with Keiler & Co. during his tenure as director of advertising at Raytheon, which worked with the shop in the early 1990s for its aircraft division.
After Raytheon, Smith was di rector of global advertising for EMC, the Hopkinton, Mass., data-storage company, for about four years prior to joining Keiler. At EMC, he developed worldwide communications programs, first with Mullen, Wenham, Mass., and later with Arnold, Boston, which picked up the account in 1999. EMC's most recent campaign, which debuted this spring, extended the client's "Where information lives" positioning in special-effects-laden commercials that featured cavemen, space flights and a futuristic orb of video monitors.
EMC has endured poor financial performances since the year began and has cut about 1,100 employees.
Smith declined to discuss plans for upcoming Lockheed Martin ads, citing the client's desire to keep its plans under wraps in light of the Sept. 11 terrorist attacks. The agency is currently working on an image campaign for the defense contractor that will likely include print and broadcast work.
Keiler claimed 2000 billings of $72 million and revenues of $9 million. Other aerospace clients of the agency include Fairchild Aerospace, General Electric's Garrett Aviation, United Aircraft and Goodrich, formerly BF Goodrich.