Keiler Promotes Kramer, Adds Reinsurance Firm

Virginia Kramer has been named a creative director at Keiler & Co., the 80-person independent agency best known for handling a mix of business-to-business and industrial clients.
“Our company is on a constant kick to build the creative product,” said Mel Maffei, co-chief creative officer of Keiler. Kramer’s years of experience, ability to manage people and familiarity with key agency clients made her a natural choice to fill the slot, Maffei said.
“You always want to do award-winning work,” Kramer said, adding that she looks forward to helping her dozen or so staffers refine and improve the agency’s generally low-key creative product.
Kramer now shares the creative director title with James Pettus, who oversees design work at Keiler.