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After Lowe CEO Stephen Gatfield and chairman Tony Wright finished the morning’s final session at Interpublic Group’s first-ever Investor Day last Monday, CEO Michael Roth told the audience the two agency execs “will be available for lunch.”

In the top job for just three weeks, Gatfield—perhaps feeling like raw meat being offered to the lions of Wall Street—laughed and corrected his boss by saying “at lunch.”

Those feelings were hardly unjustified considering their challenge that day: To reassure investors about the beleaguered Lowe’s turnaround strategy, which includes downsizing the network and changing the agency’s over-reliance on traditional advertising in favor of other marketing services.



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