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Given the popularity of reality TV, who can blame the Portland Trailblazers for sending a camera crew to follow the camera crew that was shooting commer cials for the team?
First, local agency Nerve set out to shoot ads tagged “One fan at a time” that have three players as door-to-door salesmen, trying to win over folks in Portland. Then, ever on the alert for a marketing opportunity, team execs sent a second crew to film the Nerve shoot and release a “making of” video to the media to help hype the season.
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