Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
PRIVACY PLEAS
Watch TV for a day and you’ll be convinced that the national pastime is exhibitionism. Leave behind the talk shows and “reality” programs, though, and you’ll find people less eager to share their secrets. As a new Harris Poll confirms, they’re especially averse to seeing personal data fall into the hands of marketers. Asked whether consumers “have lost all control over how personal information is collected and used by companies,” 69 percent said they have.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in