Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK – Keebler Co. will juice up its tie-in with Nickelodeon by sponsoring a 30- to 35-city tour of two new shows, Nick Guts and Nick Arcade. The two may expand the partnership with other promotions, and Keebler is considering advertising on the cable network. The cookie and cracker marketer last year picked up sponsorship of Double Dare, touring 22 markets, from Ralston Purina Co.’s Double Chex.
Copyright Adweek L.P. (1993)
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in