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Mulls Small East Coast Shops After $10 Mil. Split With S.F.’s FCB
BOSTON–The Stride Rite Corp.’s Keds division has contacted 10 agencies on the East Coast to replace Foote, Cone & Belding, San Francisco, on its advertising account.
The Lexington, Mass.-based footwear maker last week dismissed FCB after nearly three years, citing a desire for a smaller shop closer to home.
“We want an agency where Keds can be a focus,” said Mary Obana, vice president of marketing and new business development at Keds.
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