KB+P Treats Jergens as Fashion Accessory

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NEW YORK Kirshenbaum Bond + Partners borrows a page from fashion tomes this week as it bows its “Skin is in” print and TV campaign for Jergens Skin Firming and Soft Shimmer moisturizers.

Two print efforts, running in the May issues of Vogue, Essence, Real Simple and In Style, among other magazines, resemble fashion ads. One, of a leggy model in a black halter-top, khaki shorts and stiletto heels, reads, “Outfit by Alireza” and “Skin by Jergens.”

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