KB+P Tops London, Paris Rivals for Moet

NEW YORK Kirshenbaum Bond + Partners has picked up Moet & Chandon’s $20 million global account, the agency said.

The New York shop pitched against BBH and Wieden + Kennedy, both in London, and J. Walter Thompson in Paris. Its first work for the champagne maker is due to break in the second half of 2005 and will run in the United States, London and Japan, said agency co-chairman Richard Kirshenbaum.

“In one’s career there are few times when you get the opportunity to work on an iconic brand that is so steeped in glamour, in luxury, in sex appeal,” Kirshenbaum said.