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NEW YORK A rollicking TV spot touting Virgin consumer electronics’ arrival at Target launched this week from Kirshenbaum Bond + Partners, one of the first since the shop stopped producing the retailer’s value campaign several months ago.
In the 30-second commercial, a squad of rigid Buckingham Palace guards marches into a cobblestone courtyard. Rather than beginning a series of starched marching drills, the guards, each wearing a Virgin MP3 player, break into synchronized dance, bending, pivoting and jumping to an original rock score.
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