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Montgomery North, a spinoff of Kirshenbaum Bond & Partners, has been disbanded following a decision by sole client Charles Schwab to take its $18-20 million ad account from the agency.
Kirshenbaum moved the account and Montgomery’s six staff members into its San Francisco office last week. The business officially leaves in February, said sources.
“When we hired Montgomery North, we thought we were hiring Kirshenbaum,” said Len Short, a representative at Schwab. “But we got a charade, and we confronted that early on We never felt like we were getting the full resources.”
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