KB&P Directs Ads for Decor Site

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Rockport Work Helps N.Y. Shop Land $10 Mil. Launch Campaign
BOSTON–A link to the client, knowledge of the affluent consumer and an ability to move at Internet speed led HomePortfolio.com to Kirshenbaum Bond & Partners.
The New York shop this fall will break an integrated $10 million campaign for the Newton, Mass.-based upscale home design site just weeks after it was hired.
The goal of the ads is to build awareness and momentum among consumers and investors for the Web site, which aggregates dealers of products ranging from furniture to bathroom fixtures to molding and hardware.





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