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Geography Is Key as Carpet Maker Moves Closer to Home
ATLANTA–After an informal review of a handful of advertising agencies in Atlanta, officials with Karastan have placed their national print creative assignment with Austin Kelley Advertising.
Karastan’s $2 million account had been at McKinney & Silver in Raleigh, N.C., for the last 10 years.
The client said the agency switch had as much to do with geographic considerations–Karastan is about an hour north of Atlanta in Calhoun, Ga.–as
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