Kaplan Thaler Readies Aflac Ads | Adweek
Advertisement

Kaplan Thaler Readies Aflac Ads

Advertisement

Publicis' The Kaplan Thaler Group is developing new spots for Aflac in January in which the insurance company's immediate offerings will be emphasized, a client rep said. The Columbus, Ga., client will continue to star its iconic duck—developed by Kaplan Thaler Group—in the new work, part of a continuing campaign that launched in 2000. Aflac recently tapped IPG's Futurebrand to redesign its logo, with the duck featured prominently; the logo was introduced last week.