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Kaplan Thaler Group last week landed the $80 million creative account of Pfizer’s Celebrex pain-relief drug. The Publicis Groupe shop beat out Havas’ Arnold in New York after a three-month review. J. Walter Thompson in New York was the incumbent. Aegis Group’s Carat in New York continues to handle media, which was not in play.
Comcast Commits to Anti-Drug Ads
washington Cable provider Comcast last week agreed to commit $50 million in advertising time over three years to the Partnership for a Drug-Free America’s anti-drug messages.
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