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NEW YORK Foxwoods Resort Casino launches its first brand campaign in six years on Wednesday and said it would spend $25 million on the Northeast media buy over the next year.
The first spot features a group of little people dressed as leprechauns shown emerging from a green stretch limo to enjoy the offerings of Foxwoods. They eat, get massages, have drinks by the indoor pool, engage in pillow fights and play the slots. All the while, a Munchkin-like voice sings the “Wonder of It All” jingle, which first debuted in 1999.
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