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Ogilvy & Mather’s Brand Integration Group has added a general manager, its first. Bob Kahn’s arrival represents an effort to win business beyond the Ogilvy roster and tap into his success as a design creative.
Kahn, a founding partner of Interpublic Group design unit FutureBrand and one of the developers of Landor Associates’ brand-awareness measurement tool—the Brand Asset Valuator Study—joined the WPP Group agency’s brand-design arm last week.
Kahn, 51, was most recently chief marketing officer at brand consultancy Enterprise IG.
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