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BOSTON Duval Guillaume in New York said it has been tapped to handle advertising for the U.S. introduction of Kagome’s blended fruit and vegetable juices.
Seattle is the first market for Kagome, with more to follow. There are seven flavors, with names such as Purple Roots and Fruits and Golden Peach Garden.
The slogan, “Live true,” which appears on product packaging, will also be used in radio, outdoor and online efforts. Initial spending was not disclosed. The business was awarded without a review.
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