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Restructuring in 2000; Finding Creative Heir
NEW YORK–Ken Kaess, next in line to lead DDB Worldwide, was serving as second-in-command at the network’s Los Angeles office in the early ’90s when chairman and CEO Keith Reinhard first noticed him.
“I was so impressed every time I visited,” Reinhard said. “Morale was always up, and the place was constantly bristling with ideas.”
It would mark the start of Kaess’ rapid ascent at DDB, during which he cultivated a reputation for consensus building.
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