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BOSTON K-Swiss had tapped Toth Brand Imaging, a shop well schooled in footwear and apparel from its experience on Tommy Hilfiger and Keds, as its lead advertising agency.
Following a review, Toth in Cambridge, Mass., succeeds the Gale Group in New York on the K-Swiss ad account, though the latter continues to hande public relations chores. Both agencies are independently owned.
K-Swiss spent $12 million in U.S. measured media in the first three quarters of 2007 after spending $20 million through all of last year, according to Nielsen Monitor-Plus.
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