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NEW YORK The Cultura Group has been chosen the Hispanic marketing agency for Kimberly-Clark, the client confirmed.
A representative at K-C said Dallas-based Cultura would help drive growth for some of its top brands, namely Huggies, Pull-Ups, and Kleenex and Scott paper products.
The agency review involved several shops specializing in Hispanic marketing, though the representative declined to cite which ones.
K-C has spent $7.2 million on Hispanic media since July, an increase of 17 percent compared to January-July 2006, according to Nielsen Monitor-Plus.
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