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JWT Specialized Communications here has landed the recruitment advertising account of restaurant operator Brinker International after a review that was narrowed to four undisclosed agencies.
Spending on the account was estimated at $2 million by JWTSC officials.
The agency will front advertising campaigns geared at attracting new employees and managers to the company and its stable of national properties: Chili’s Grill & Bar, On the Border Mexican Cafe, Romano’s Macaroni Grill, Corner Bakery and Maggiano’s Little Italy.
JWTSC managing director Leslye Geller said the win represents the first restaurant client for the Dallas office.
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