JWT's Smirnoff 'Neat' Gives Way to 'Get Out'

NEW YORK A new spot by J. Walter Thompson for Smirnoff urges consumers to seize what life has to offer and introduces “Get out” as a tagline.

The 30-second ad by the New York shop, which broke Monday on national cable, shows a man noticing on the TV news that something is going on below his bedroom window. When he looks out, he sees a mass of people, including Carnivale dancers, an astronaut, jockeys, geisha girls, pro wrestlers, people on stilts and others, all holding signs and yelling at him to “Get out.”