Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
John Sheehan, tapped by J. Walter Thompson here as a key executive on the Miller Genuine Draft account, said the agency plans yet more creative changes on the brand for next year.
“I expect that in 2003 you really are going to see a change in direction from the creatives,” Sheehan said of MGD, although he declined to offer specifics.
Sheehan, 34, joined JWT last week as management director on MGD. He previously ran Coors Brewing’s Zima business at Foote, Cone & Belding in San Francisco.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in