JWT's Loss Is Burnett's Gain

Kellogg Co. consolidated its U.S. advertising at Leo Burnett because of a corporate reorganization in November, a client official said.

“Our company has changed quite a bit. … By consolidating, we improve efficiencies and our focus,” said Karen Kafer, a client representative.

Those changes in clude its pending acquisition of Keebler and its move last November to divide four units into two, Kellogg USA and Kellogg International. As a result, Jeff Montie was named president of Kellogg’s morning foods division in January, and David Mackay, who will continue to serve as president of Kellogg USA, became evp of Kellogg Co.

Due to those changes, Kellogg USA last week moved all its cereal brands at J.