JWT, Y&R Will Face Off for Kraft

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Kraft Foods has thinned the competition for a corporate image assignment to J. Walter Thompson and Young & Rubicam, sources said.
The Philip Morris Corp. unit in May invited its six main agencies to pitch for a possible umbrella campaign to promote the Kraft name rather than individual products [Adweek, May 26]. Those presentations– covering strategies for addressing consumers with a single message through multiple communications channels–were made to Kraft executives at the company’s Northfield, Ill.,

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