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NEW YORK WPP Group’s JWT has landed a global branding assignment for Unilever’s Knorr brand, sources said. Billings could not be determined.
The client is said to have considered both JWT and Omnicom Group’s DDB for the task, which appears to be new. JWT handles the brand in most regions of the world, except for North America, Australia and Africa, where DDB is the lead creative agency.
The regional assignments have not shifted, said sources.
Global spending on the brand, which includes seasonings, pasta sauce, bouillon and soups, was not available.
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