NEW YORK A WPP Group team led by JWT and MindShare won Royal Caribbean's global marketing services account after a review, the client has confirmed.
The WPP team defeated a Publicis Groupe team led by Saatchi & Saatchi and MediaVest and an Interpublic Group squad led by DraftFCB and Initiative, sources said. The shops all pitched out of their New York offices except DraftFCB, which pursued the account from Chicago.
Havas' Arnold and MPG, both in Boston, were the longtime incumbents.
Royal Caribbean in Miami spent $90 million last year on global media and nearly $60 million through September 2007, per Nielsen Monitor-Plus.
The WPP team "truly understands our brand DNA and its growth opportunities and is passionate about our business. We look forward to producing great work together in the coming year," said Alice Norsworthy, client svp, marketing. Also on WPP's "Team Royal," as it is being called, were RMG Connect, the Vidal Partnership and UniWorld.
Omnicom Group's TBWA\Chiat\Day had partnered with PHD and other sister shops to pitch creative and media duties and reached the final round but exited the pitch in November.
Rojek Consulting Group in Cleveland managed the process.
The global creative chores include traditional advertising, digital marketing and public relations, Rojek previously said. The client had been seeking a multi-disciplinary team of agencies under a single holding company to handle the business.
Arnold worked on the account for a decade and recently fashioned campaigns tagged "Get out there" using Iggy Pop's raucous thumper "Lust for Life" as a soundtrack. That shop cut 25-30 employees, perhaps 5 percent of its Boston headquarters staff, last month in anticipation of the cruise line's departure.
This story updates an earlier item with client confirmation and quotes.