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NEW YORK A WPP Group team led by JWT and MindShare won Royal Caribbean’s global marketing services account after a review, the client has confirmed.
The WPP team defeated a Publicis Groupe team led by Saatchi & Saatchi and MediaVest and an Interpublic Group squad led by DraftFCB and Initiative, sources said. The shops all pitched out of their New York offices except DraftFCB, which pursued the account from Chicago.
Havas’ Arnold and MPG, both in Boston, were the longtime incumbents.
Royal
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