JWT Scoops Up Nestlé's Ice Creams Without a Review

J. Walter Thompson added to its Nestlé business last week with the shift of an estimated $20 million in brands, including the newly acquired Haagen-Dazs.

The Chicago shop was assigned the ice cream accounts without a review, a Nestlé representative said.

Haagen-Dazs was previously handled by The Wolf Group in New York. Publicis in Mid America, Dallas, handled all of Nestlé’s ice cream offerings, which include the Drumstick and the Tandem bar. Drumstick got the bulk of spending, with about $8 million behind it through October of last year.

JWT handles creative for Nestlé brands including Butterfinger Bar, Carnation Milk, Nestle Toll House Morsels and Nips.